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From cave paintings to TikTok videos, we’ve always told each other stories about what matters. We have always used the tools of our time to market our ideas. Marketing didn’t die — it just evolved.

After a long career in public service, Ashley Harrigan decided to start a disaster resilience consulting company. She had a name, a mission, target clients, and a long career in public service to draw on. Ashley’s vision for Fair Wins was based on a simple, yet powerful idea: safety and dignity should not depend on privilege.

At Griot Global, the storyteller and the technologist aren’t rivals — they’re partners.Two sides of the same coin, both essential to progress. The storyteller gives the technology purpose. The technology gives the storyteller reach.